Does scent enhance consumer product memories?
December 14, 2009
It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product information.
“Product scent may be particularly effective at enhancing memory for product information as a function of its ability to enhance a product’s distinctiveness within its surrounding context..